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Feb 19

Vizi

By Uncategorized

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Case Study
VIZI Health Solutions provides a digital SaaS platform to connect medically complex patients with their disparate care teams to help close gaps in care.

Challenge

As an early-stage start-up healthcare IT company, VIZI Health Solutions was at a pivotal business juncture. The company hadn’t yet secured funding and needed additional support to develop and commercialize their platform. To achieve this, the company needed to develop a messaging platform that could clearly articulate the benefits of their Software-as-a-service (SaaS) application and its unique value proposition in a crowded healthcare IT marketplace.

There had been confusion during fund raising about what and which segment the product would compete in. The Vizi team needed help to clarify their communication platform, assistance with pitch decks, and a clear positioning strategy needed to be developed. Along with strategic services, the team needed to develop their corporate presence and create strong company and product branding.

After the core branding, an aggressive go-to-market strategy that would set them up for a successful launch. With these tools, the company would be able to demonstrate to investorsthat they had a winning product and a solid business plan, which would open doors toseed/angel funding.

Our Solutions

With several continuum-of-care companies and health service offerings in an already crowded market, VIZI Health Solutions turned to us to develop an effective go-to-market strategy and core branding that would help them stand out. Our team of executive-level consultants immediately plugged into the company to conduct a competitive market analysis to redefine how they could optimally compete. We identified strategies to differentiate them in a saturated marketplace with a strong value proposition that clearly articulated how the company’s technology would bridge gaps in patient care in ways not offered by competitors.

To help them execute these strategies, we integrated with their commercial leadership to determine salesforce size and structure based on projected selling cycles and close ratios to maximize efficiency. Given our deep experience navigating within similar organizations, we successfully partnered with company leadership to secure and establish a pilot program to market-test the
platform and determine feasibility of its implementation into large healthcare systems. Based on our analysis, we defined key market opportunities relevant to the company’s offering and established a blueprint to drive awareness, reach customers and generate leads.

Given our success in devising a strategic blueprint, VIZI Health Solutions felt confident in our abilities to tackle the creative execution. Our creative team jumped into action by crafting corporate branding materials and corporate communications, Q&A and talking points, and an elevator pitch for key fund raising meetings. We diligently produced the company’s first customer-facing digital communications to articulate the technology’s value and developed key investor communications detailing the company’s offering and its plan for growth, making it a more attractive prospect for a liquidity event.investor communications detailing the company’s offering and its plan for growth, making it a more attractive prospect for a liquidity event.

By combining the best of consulting and creative services, we were able to help VIZI Health Solutions achieve the competitive advantage they sought in a crowded marketplace and successfully secure their angel funding, and ultimately a merger/exit.

Our Approach

By combining the best of consulting and creative services, we were able to help VIZI Health Solutions achieve the competitive advantage they sought in a crowded marketplace. Given our 125 years of collective experience at the top Fortune 500 life sciences company, LLSS was able to develop a messaging platform that clearly differentiated the company’s offerings, defined its business model and articulated its product value through marketing collateral.

LLSS proved to be the unifying factor that turned the company’s vision into reality. VIZI Health Solutions was able to identify its target markets and strengthened its messaging to connect with customers and investors in meaningful ways. And the results of this campaign speak for itself: the company acquired a large hospital system and was commissioned to deploy its offering through a pilot program. Moreover, it has garnered the interest of investors and secured additional funding.

Note: All trademarks mentioned herein are property of their respective owners.
Feb 19

BD TVA

By Uncategorized

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Case Study
Go-to-Market Strategy for Healthcare IT Start-up
Looking for Additional Funding
TVA Medical is an early-stage device start-up that developed the first minimally invasive solution for fistula creation for end-stage renal disease patients.

Challenge

After TVA Medical completed its pivotal clinical trials and received CE Mark for its minimally invasive arteriovenous fistula (AVF), it was at a critical juncture needing to secure their next round of funding to garner support from the global clinical community, and to achieve global clearance for everLinQ™ and reimbursement for their endoAVF procedure.

At the same time, the board’s expectations intensified as it scrutinized funding requests and expected larger returns. TVA Medical also needed to create critical momentum within the clinical community to prepare for commercialization and generate awareness to attract suitors for aliquidity event.

Our Solutions

To foster support for this novel technology and procedure, TVA Medical turned to LLSS to develop their medical affairs and global commercialization plans. Given our extensive experience in strategic development and commercial operations, our team of executive-level consultants were ableto immediately plug in to the DNA of TVA Medical to understand its unique challenges.

We created a strategic framework that articulated launch readiness and budget allocation, especially for the board which required clearer context for funding requests. To reassure the board money was being spent wisely we tapped our 125 years of collective leadership experience at life science companies to establish a disciplined spending approach that prioritized when and where investor dollars should be used.

Impressed with our ability to rapidly integrate within their internal teams, TVA Medical asked us to create a playbook for its strategic imperatives. Our team outlined a path to accelerate both clinical community support and clinical trial enrollment by positioning and messaging the core value proposition of the procedure and engaging all
the key stakeholders in the dialysis healthcare ecosystem. Our sales training and support materials helped their internal teams articulate these positions more effectively.

Because of our hybrid business model, our creative specialists were able to provide unparalleled tactical execution of these strategies, including medical illustrations, animations, and HCP/medical education. We developed fresh web content, booth graphics, symposium promotions, and multi-media assets to help generate traffic and lead generation as well as patient education tactics, a clinical onboarding kit, booth graphics and event promotion.

Our streamlined approach to strategy and creative execution not only kept TVA Medical on budget, it provided them with the critical momentum they needed for commercialization.

Our Approach

By working with our team of experts, TVA was able to better articulate their company vision, strategic objectives and tactical plan, giving current and future funders the confidence to invest and thus secured their third round of funding. In addition, the company executed several clinical activities positioning them well for favorable reimbursement and clearance status globally. Since they have rounded out their body of evidence and begun to engage key targets, there is a much stronger interest from the clinical community and “standard of care” is well within reach. The organization has positioned themselves well as a highly attractive prospect for potential M&A activities.

Feb 19

Invetech

By Uncategorized

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Case Study
Global leader of product realization services with a focus on healthcare markets

Challenge

For the last 30 years, Invetech has been a global leader in product design, development, and manufacturing transfer for several industries, including the life sciences industry. In recent years, Invetech began to lose its prominence in its dynamic marketplace. The market was shifting from classic engineering design to a convergence between front-end strategic offerings and traditional product design and development. To maintain a competitive edge in the market, similar firms started partnering with customers earlier in the product lifecycle to help with product ideation and pipeline strategies.

To add to the complexity, Invetech’s marketplace had become more crowded with IoT, ecosystem expansion, and data integration platforms. Invetech needed to showcase its talents as a strategic technology leader in ideation and product planning while still maintaining their coreservice offering.

Our Solutions

Invetech turned to us to regain a competitive edge. With more than 125 years of collective experience inthe life sciences industry, our team was able to quickly plug into their sales and marketing departments and conduct a gap analysis to identify critical success factors and key initiatives for theirrapidly-evolving market.
After developing the strategic plan, we crafted an updated brand position and global messagingplatform to include specific messaging for newtargeted customer segments. The messaging framework emphasized the company’s front-end consulting services complimented by its designand transfer capabilities.

LLSS focus on leveraging Invetech’s strengths of in-house expertise, ideation, usability and business strategy. The true differentiator for the company was their ability to balance all three service deliverables better than any other competitor.

Impressed with our work, executive leadership recommended that this strategic approach should be pulled through to all other divisions company-wide. With Invetech’s growing confidence, they decided to expand our role to lead their sales strategy initiatives as well.

An updated sales enablement deck and new core art elements were developed to support a differentiated concentric design process. A revamped case study template and web redesign highlighted the company’s renewed perspective. The result, Invetech not only recovered lost share, but regained their leadership position.

Our Approach

As a hybrid consulting and creative firm, LLSS has the unique ability to develop tactical plans and the creative supporting tools on budget and on time. This end-to-end plug and play model efficiently guided Invetech through a rebranding initiative, aligning key stakeholders on all aspects of strategy and messaging. Following a thorough analysis of Invetech’s position, a comprehensive execution strategy was put in place to elevate the company’s marketplace position. This approach reduced costs and man-hours during a critical time of the company’s growth.

With LLSS’s comprehensive support, Invetech is now more confident in its marketplace position, offering both front-end consulting services and back-end design-to-manufacturing capabilities for ecosystem-centric designs. The company has regained its reputation as an industry-leader by meeting the needs of the dynamic product design marketplace and is anticipated to surpass its competitors. Inspired by the work LLSS has done, the company’s CEO and executive team now leverage the new messaging and positioning across Invetech’s global parent company.

Note: All trademarks mentioned herein are property of their respective owners.
Feb 19

Philips

By Uncategorized

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Case Study
Philips Healthcare, a global leader in intravascular diagnostic imaging and cardiovascular and endovascular therapies.

Challenge

Following an acquisition, the newly formed Philips Volcano struggled to integrate its key brand positioning initiatives into corporate’s commercial operations. The company had to tackle new corporate brand guidelines initiatives, the migration of its 35-product portfolio to the Philips corporate website architecture. Additionally, the team wanted to deploy new educational offerings for hospital accounts, HCPs, OBLs, and patients — all within 12 months. To achievethese results, the company partnered with Livings Life Science Solutions to meet key business objectives.

Our Solutions

As a hybrid consulting and creative firm, we plugged into the Philips Volcano strategic, creative and digital teams to create an umbrella campaign. As the connecting fabric throughout the project’s life cycle, we quickly established a clear vision and strategy to harmonize the executive team’s and organization’s independent work streams driving Philips to achieve key market objectives. Livings Life Science Solutions collaborated with KOLs to develop a broader Therapy Awareness Campaign that included an easily digestible patient education digital platform, HCP educational microsite along with supporting in-office tools.

LLSS led the design, development and execution of the corporate integration website project, the HCP online educational portal, several other microsites and in-office screening and education tools.

The patient website was well received by the target patient population and by their caregivers. HCPs were very complimentary of Philips’ commitment to patient education and began incorporating the in-office tools immediately and began utilizing the site as a main educational tool to support their patient and practice education coupled with their efforts to inform their referral network about earlier patient assessment.

The entire project leveraged both the consulting department and the creative department’s expertise. Our core teams were able to navigate the multiple layers of the Philips corporate structure, partner with other Philips agencies, corporate development teams, branding desk and successfully win the trust and support from the digital strategy team at the Philips Global Headquarters based in Best, Netherlands.

Our Approach

Our efficient approach enabled LLSS to integrate with the Philips team to create effective systems and processes. Our hybrid team offered cohesion for an end-to-end, plug and play solution that helped Philips meet their key market objectives on a retracted timeline.

Leveraging decades of executive-level experience in strategic development and commercialization, LLSS’s collective leadership and our unique combination of services position us well to plug into your team’s DNA whether far upstream or in tactical and creative execution along the journey. LLSS executed a systematic approach to managing multiple vendors and plugged in quickly to recalibrate two organizations during its post-acquisition integration. Our firm fills the gaps and provides continuity when its most needed with a combination of consulting and creative services.

Note: All trademarks mentioned herein are property of their respective owners.
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