Invetech turned to us to regain a competitive edge. With more than 125 years of collective experience inthe life sciences industry, our team was able to quickly plug into their sales and marketing departments and conduct a gap analysis to identify critical success factors and key initiatives for theirrapidly-evolving market.
After developing the strategic plan, we crafted an updated brand position and global messagingplatform to include specific messaging for newtargeted customer segments. The messaging framework emphasized the company’s front-end consulting services complimented by its designand transfer capabilities.
LLSS focus on leveraging Invetech’s strengths of in-house expertise, ideation, usability and business strategy. The true differentiator for the company was their ability to balance all three service deliverables better than any other competitor.
Impressed with our work, executive leadership recommended that this strategic approach should be pulled through to all other divisions company-wide. With Invetech’s growing confidence, they decided to expand our role to lead their sales strategy initiatives as well.
An updated sales enablement deck and new core art elements were developed to support a differentiated concentric design process. A revamped case study template and web redesign highlighted the company’s renewed perspective. The result, Invetech not only recovered lost share, but regained their leadership position.