As an early-stage start-up healthcare IT company, VIZI Health Solutions was at a pivotal business juncture. The company hadn’t yet secured funding and needed additional support to develop and commercialize their platform. To achieve this, the company needed to develop a messaging platform that could clearly articulate the benefits of their Software-as-a-service (SaaS) application and its unique value proposition in a crowded healthcare IT marketplace.
There had been confusion during fund raising about what and which segment the product would compete in. The Vizi team needed help to clarify their communication platform, assistance with pitch decks, and a clear positioning strategy needed to be developed. Along with strategic services, the team needed to develop their corporate presence and create strong company and product branding.
After the core branding, an aggressive go-to-market strategy that would set them up for a successful launch. With these tools, the company would be able to demonstrate to investorsthat they had a winning product and a solid business plan, which would open doors toseed/angel funding.
By combining the best of consulting and creative services, we were able to help VIZI Health Solutions achieve the competitive advantage they sought in a crowded marketplace and successfully secure their angel funding, and ultimately a merger/exit.