Our Work
Case Study
VIZI Health Solutions provides a digital SaaS platform to connect medically complex patients with their disparate care teams to help close gaps in care.
Challenge
As an early-stage start-up healthcare IT company, VIZI Health Solutions was at a pivotal business juncture. The company hadn’t yet secured funding and needed additional support to develop and commercialize their platform. To achieve this, the company needed to develop a messaging platform that could clearly articulate the benefits of their Software-as-a-service (SaaS) application and its unique value proposition in a crowded healthcare IT marketplace.
There had been confusion during fund raising about what and which segment the product would compete in. The Vizi team needed help to clarify their communication platform, assistance with pitch decks, and a clear positioning strategy needed to be developed. Along with strategic services, the team needed to develop their corporate presence and create strong company and product branding.
After the core branding, an aggressive go-to-market strategy that would set them up for a successful launch. With these tools, the company would be able to demonstrate to investorsthat they had a winning product and a solid business plan, which would open doors toseed/angel funding.
Our Solutions
With several continuum-of-care companies and health service offerings in an already crowded market, VIZI Health Solutions turned to us to develop an effective go-to-market strategy and core branding that would help them stand out. Our team of executive-level consultants immediately plugged into the company to conduct a competitive market analysis to redefine how they could optimally compete. We identified strategies to differentiate them in a saturated marketplace with a strong value proposition that clearly articulated how the company’s technology would bridge gaps in patient care in ways not offered by competitors.
To help them execute these strategies, we integrated with their commercial leadership to determine salesforce size and structure based on projected selling cycles and close ratios to maximize efficiency. Given our deep experience navigating within similar organizations, we successfully partnered with company leadership to secure and establish a pilot program to market-test the
platform and determine feasibility of its implementation into large healthcare systems. Based on our analysis, we defined key market opportunities relevant to the company’s offering and established a blueprint to drive awareness, reach customers and generate leads.
Given our success in devising a strategic blueprint, VIZI Health Solutions felt confident in our abilities to tackle the creative execution. Our creative team jumped into action by crafting corporate branding materials and corporate communications, Q&A and talking points, and an elevator pitch for key fund raising meetings. We diligently produced the company’s first customer-facing digital communications to articulate the technology’s value and developed key investor communications detailing the company’s offering and its plan for growth, making it a more attractive prospect for a liquidity event.investor communications detailing the company’s offering and its plan for growth, making it a more attractive prospect for a liquidity event.
By combining the best of consulting and creative services, we were able to help VIZI Health Solutions achieve the competitive advantage they sought in a crowded marketplace and successfully secure their angel funding, and ultimately a merger/exit.
Our Approach
By combining the best of consulting and creative services, we were able to help VIZI Health Solutions achieve the competitive advantage they sought in a crowded marketplace. Given our 125 years of collective experience at the top Fortune 500 life sciences company, LLSS was able to develop a messaging platform that clearly differentiated the company’s offerings, defined its business model and articulated its product value through marketing collateral.
LLSS proved to be the unifying factor that turned the company’s vision into reality. VIZI Health Solutions was able to identify its target markets and strengthened its messaging to connect with customers and investors in meaningful ways. And the results of this campaign speak for itself: the company acquired a large hospital system and was commissioned to deploy its offering through a pilot program. Moreover, it has garnered the interest of investors and secured additional funding.
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