As a hybrid consulting and creative firm, we plugged into the Philips Volcano strategic, creative and digital teams to create an umbrella campaign. As the connecting fabric throughout the project’s life cycle, we quickly established a clear vision and strategy to harmonize the executive team’s and organization’s independent work streams driving Philips to achieve key market objectives. Livings Life Science Solutions collaborated with KOLs to develop a broader Therapy Awareness Campaign that included an easily digestible patient education digital platform, HCP educational microsite along with supporting in-office tools.
LLSS led the design, development and execution of the corporate integration website project, the HCP online educational portal, several other microsites and in-office screening and education tools.
The patient website was well received by the target patient population and by their caregivers. HCPs were very complimentary of Philips’ commitment to patient education and began incorporating the in-office tools immediately and began utilizing the site as a main educational tool to support their patient and practice education coupled with their efforts to inform their referral network about earlier patient assessment.