Case Study
Bridging Biotech and Device Expertise to Standardize Unifying a Fragmented Brand Portfolio into a Cohesive Commercial Identity
Client Snapshot
Industry: MedTech
Stage: Established
Project Type: Rebrand & Collateral System Overhaul
The Challenge
Merit Medical, a global medical device company headquartered in Salt Lake City, had developed a broad portfolio across embolics, disposables, and enabling technologies. However, the brand identity had become highly fragmented. Product lines varied widely in style, some using lifestyle photography, others illustrations, and inconsistent formats resulting in a disjointed commercial presence.
Our Approach
LLSS led the transformation from a fragmented portfolio to a unified branded house. The team established a cohesive visual identity that spanned product lines and business units, eliminating inconsistencies and elevating the overall brand presence. This included a full redesign of all print and digital collateral, standardization of formatting and design systems, and development of demo kits to support the sales force with consistent, professional-grade materials.
Solutions Delivered
- Corporate and product rebranding acrossmultiple business units
- Print and digital collateral redesign
- Unified brand architecture and visual language
- Sales demo kit design and production
- Standardized commercial asset templatesfor scalability
Outcomes & Results
- Transformed fragmented product branding into a cohesive branded house
- Deployed unified identity across digital, print, and sales assets
- Improved brand recognition and consistency across product lines
- Equipped sales team with professional-grade demo kits for field use
