Case Study
Global Leader of Product Realization Services
with a Focus on Healthcare Markets
Client Snapshot
Industry: Engineering and Product Realization
Stage: Engineering and Product Realization
Project Type: Engineering and Product Realization
The Challenge
Invetech’s client engagement was primarily limited to engineering departments, missing earlier touchpoints with strategic decision-makers. As competitors shifted to engage CIOs, CTOs, and marketing future product planning teams earlier in the innovation lifecycle, Invetech risked losing market share and relevance. While Invetech maintained a strong reputation for engineering excellence, market perception had eroded, and their broader capabilities in front-end innovation were underrecognized. The company needed a repositioning strategy that would sharpen differentiation, increase awareness of its full-lifecycle expertise, and open new client entry points.
Our Approach
We embedded a senior marketing leader to reevaluate Invetech’s positioning and engagement model. Through competitive analysis, perception mapping, and executive workshops, we developed a new strategic platform targeting C-level innovation leaders as well as marketing future product planning teams. We built a new messaging architecture, emphasizing Invetech’s ability to deliver across the entire innovation lifecycle, from ideation to production transfer, and differentiating through a concentric model linking innovation, connectivity, and production. With the new strategic foundation in place, we supported seamless creative execution across sales enablement, marketing tools, and brand storytelling.
Solutions Delivered
- Developed a strategic repositioning framework to expand engagement to early-stage innovation, technology, and marketing future product planning decision-makers
- Built a differentiated messaging platform anchored in Invetech’s full-lifecycle capabilities
- Created a visual framework around concentric innovation pillars: Innovation, Connectivity,and Production
- Refreshed core creative assets, including pitch decks, case study templates, and sales enablement tools
- Modernized Invetech’s external storytelling and visual identity to reinforce leadership positioning
- Enabled consistent application of messaging across marketing and commercial touchpoints
Outcomes & Results
- Reversed market perception decline and reestablished Invetech’s leadership in innovationand engineering
- Opened earlier-stage engagement with CIOs, CTOs, and marketing future product planning teams
- Recaptured lost leads and reactivated accounts previously disengaged from the brand
- Strengthened differentiation through clear messaging and modernized brand assets
- Positioned the company for broader market relevance, leading to a successful corporate repositioning and strategic exit
