Intuitive Surgical, a global pioneer in robotic-assisted surgery, partnered with LLSS to support its lung division, which leads commercialization of the ION system—a robotic platform used to detect lung nodules and enable early diagnosis of lung cancer. While the company is well-established, this division was supported by a young and rapidly growing marketing team navigating a highly competitive landscape. With limited foundational marketing structure, the team needed strategic guidance, stronger internal capabilities, and a clear messaging platform to differentiate ION in a market that includes formidable players such as Johnson & Johnson. In addition, they were preparing for future expansion beyond diagnostics and needed support to assess market opportunities and evolve their positioning.